Impact calculators
Put a rough number on it
Every figure is an assumption you can change. The point is a reasonable estimate for planning, not a precise answer.
Customer Reactivation Opportunity
Value of bringing some inactive past customers back.
Inactive customers × reactivation rate × average customer value (one-time estimate)
Customers who have not hired you in a year or more.
%
Share who might return if reminded.
$
Revenue from a typical returning customer.
Potential reactivation value, estimated
$8,000 / year
≈ $667 per month
This is an estimate built from your assumptions. It is not a confirmed loss, and fixing the issue would not guarantee this gain.
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